Preparing your watch to sell

Wipe the case and bracelet with a soft, dry microfibre cloth. If the watch is water resistant, a lightly dampened cloth is fine on the outside; never submerge an older or vintage piece. Skip polishing pastes and abrasive cloths entirely. A clean watch photographs well, but scratches and honest wear are expected and do not put dealers off.

Collect everything that came with the watch: the outer and inner box, the warranty card or guarantee paperwork, links removed from the bracelet, service receipts, spare straps and tags. A complete set can add meaningful value, so dig out drawers and safe deposits before you list. If you no longer have the box or papers, that is fine too, plenty of watches sell without them and dealers will price accordingly.

If the watch has been serviced, find the invoice or the dated paperwork and record when it was done and by whom (an authorised service centre carries the most weight). Note whether any parts were replaced. A watch with a recent service often attracts stronger bids because the buyer knows the movement is in good order.

You do not need studio equipment, but you do need clear, well lit photos: the full watch from the front, a three-quarter angle, the case back, the clasp, and close-ups of the dial, any engravings and the reference number between the lugs. Include the box and papers if you have them, and photograph scratches or dents honestly rather than hiding them. Our photo guide walks you through every shot.

The reference number is usually engraved between the lugs (you may need to move the spring bar or look under the strap) and also appears on paperwork. Note the model name, the year of purchase if known, the metal, and the case size. Accurate details let dealers price your watch properly instead of guessing low.

Mention anything you know: scratches, a replaced part, an after-market bracelet or dial, or that the watch has not been serviced in years. Dealers expect honesty and it does not scupper a sale; what it does do is prevent a deal from stalling later when the watch is inspected. Describe the watch as it is, not as it was on the day you bought it.

It is usually a mistake to spend money on polishing, refinishing or repairs before selling. Over-polishing can soften the case edges that collectors prize, and a service at the wrong moment can cost more than it returns. Leave the watch largely as it is, describe it accurately, and let the dealers decide. If a buyer wants it serviced, that can be part of the negotiation.

When your photos and details are ready, submit the watch through the site. Your listing goes to our panel of verified UK dealers, who compete with sealed bids. You will receive offers within 48 hours, and you choose the one you like or walk away. There is no fee to submit, and nothing is committed until you accept a bid.