How bidding works.
Simple, sealed, fair.
Private sellers submit their watch. You place a sealed bid. They unlock all offers, pick the one they like and you deal directly.
It costs dealers nothing. Free to join, free to bid, free to win, the seller covers the unlock fee.
How a deal comes together
Everything is designed to be transparent for the seller and profitable for you.
Browse submissions
New watch submissions land on your dealer dashboard in real time. Filter by brand, model, price bracket, or condition. Every listing includes high-resolution photos, box and papers status and seller condition notes.
Place your sealed bid
Submit your best offer privately. No other dealer can see your bid and you can't see theirs. This protects margins and eliminates race-to-the-bottom pricing.
Seller unlocks the offers
Once the bidding window closes, the seller pays a small one-off fee (just 1.9% of the average bid, capped at £200) to reveal every dealer's name, rating and full offer details.
Seller picks a winner
With every offer side by side, the seller either accepts the bid they like best or walks away with no obligation. If yours is chosen, we introduce you both immediately. If not, your bid is simply archived.
Deal done directly
If your bid is accepted, you're both introduced by email. Arrange collection, payment and paperwork directly. We step back and let you handle the relationship.
Build your reputation
After each completed deal, the seller rates you 1–5 stars. Strong ratings push you higher in future bid summaries and win you more business over time.
Built to protect your margin
We didn't copy the auction model. We built something better.
First look at off-market stock
These are private sellers who haven't listed on Chrono24, eBay, or Facebook. You see the watch before it hits the open market.
Margin-protected pricing
Because bids are sealed, you're not competing in a visible auction. Your offer stands on its own merit, not on undercutting the dealer next to you.
Short window, fast decisions
Sellers choose a bidding window of 3 or 7 days. Place your sealed bid before the window closes, with no drawn-out negotiations or chasing for an answer.
Seller-provided details
Sellers upload photos, condition details and box and papers information with their watch. This information is provided by the seller, not verified by the platform.
Exclusive private deal flow
Every submission comes from a private seller looking to sell quickly. No retail competition, no consumer-facing listings, just direct off-market opportunities.
Nothing to pay, at any stage
There is no charge to join, to bid or to win. The seller covers the small unlock fee, so you keep 100% of your margin.
Ready to start bidding?
Register your dealership today. Most applications are reviewed and approved within 2–3 working days.