One submission. Competing offers.
Submit your watch once and our vetted panel of UK dealers will return their best offers within 48 hours. You choose - or walk away.
How it works
Create your free account, then follow the 5-step seller flow below.
Submit your watch
Add make, model, year, condition, photos, box & papers. Takes about 5 minutes.
Dealers place sealed bids
Your submission goes to our vetted UK panel. They review and submit anonymous offers within 48 hours.
Unlock the bidders
Pay 1.5% of the accepted bid (minimum £25, maximum £200, plus VAT) to reveal every dealer's name, rating and full offer details. No pressure to accept.
Accept the offer you like
One click to pick your winner. We notify the dealer by email and in-app so they can arrange collection and payment with you directly.
Complete the deal & rate your dealer
Once the watch is sold, mark the deal complete and leave a 1-5 star review. Your rating shapes the reputation of our dealer panel.
Offers in 48 hoursMost submissions receive their first bid within a day.
Vetted dealers onlyWatches.co.uk, Watchfinder, Goldsmiths and more.
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Sell by brand
Brand-specific guides for the most-traded watches on our UK dealer panel.
Common questions
How much does it cost to unlock the bidders?+
The unlock fee is 1.5% of the accepted bid placed on your submission, with a minimum of £25 and a maximum of £200 (each plus VAT). You only pay once per submission and only when you're ready to see who's bidding - bid amounts themselves are always visible for free.
Do I have to accept a bid after I unlock?+
No. Unlocking just reveals each dealer's identity, rating and full offer. You're under no obligation to accept any bid, ever. If none of the offers work for you, simply walk away - there's nothing more to pay.
Is the unlock fee refundable?+
The unlock fee is non-refundable once the bidders have been revealed, because the information can't be 'un-seen'. If payment fails or no bids were placed on your submission, you won't be charged.
How long do I have to accept a bid?+
Bids remain valid for 7 days from the moment they're placed. We'll remind you before any offer is about to expire so you don't miss out.
What happens straight after I accept a bid?+
The winning dealer is notified immediately - by email and via an in-app alert - with your contact details. They'll reach out to arrange courier collection (fully insured) or an in-person handover and to confirm payment by bank transfer on receipt.
What about the other dealers who didn't win?+
Losing dealers are automatically notified that the submission has closed. Their offers are withdrawn and your contact details are never shared with them.
When do I rate the dealer?+
Once the watch has been handed over and you've received payment, head back to 'My submissions' and tap 'Mark sold & review'. Your 1-5 star rating is published on the dealer's profile and helps future sellers choose with confidence.
Selling guides & resources
How to sell a Rolex in the UK
Where to sell, how to value and how to avoid scams when selling a Rolex in Britain.
Read guideHow to value a luxury watch in the UK
The four factors that move price, where to find real UK sold data and how to get binding valuations.
Read guideWhat dealers look for in your photos
Eight practical rules from our panel for photos that lift offers rather than depress them.
Read guideWhat to do with an inherited watch
Identify, value and decide whether to keep, sell or restore an inherited luxury watch.
Read guide