Cookie Policy
Last Updated: June 2026
This Cookie Policy explains how The Watch Platform ("we", "us", or "our") uses cookies and similar technologies when you visit www.thewatchplatform.app (the "Website").
By continuing to use our Website, you acknowledge that cookies may be used in accordance with this policy. Where required by law, we will ask for your consent before placing certain types of cookies on your device.
What Are Cookies?
Cookies are small text files stored on your computer, smartphone, tablet, or other device when you visit a website.
Cookies help websites function properly, improve user experience, remember preferences, and provide information about how visitors use a website.
Cookies may be set by us (first-party cookies) or by third-party services that we use (third-party cookies).
How We Use Cookies
We use cookies for several purposes, including:
- Ensuring the Website functions correctly
- Maintaining security and preventing fraud
- Remembering your preferences and settings
- Understanding how visitors use our Website
- Improving website performance and user experience
- Measuring the effectiveness of marketing and advertising campaigns
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the operation of the Website and cannot be switched off in our systems.
They may be used to:
- Maintain website security
- Enable page navigation
- Process form submissions
- Remember cookie consent preferences
- Provide core website functionality
Because these cookies are necessary for the Website to function, they do not require consent.
Performance and Analytics Cookies
These cookies help us understand how visitors interact with our Website.
They may collect information such as:
- Pages visited
- Time spent on pages
- Traffic sources
- Device and browser information
- Website performance metrics
The information collected is generally aggregated and anonymous.
Examples may include:
- Google Analytics
- Google Tag Manager
- Microsoft Clarity
- Similar analytics services
These cookies are only placed with your consent.
Functionality Cookies
These cookies allow the Website to remember choices you make and provide enhanced features.
Examples include:
- Language preferences
- Region settings
- User interface preferences
- Previously entered information
These cookies may require your consent depending on how they are used.
Advertising and Marketing Cookies
These cookies may be used to deliver relevant advertisements and measure advertising effectiveness.
They may be placed by us or third-party advertising partners.
Examples may include:
- Google Ads
- Meta Pixel (Facebook)
- LinkedIn Insight Tag
- Other advertising platforms
These cookies track browsing activity across websites and require your consent before being used.
Third-Party Cookies
Some features on our Website may rely on services provided by third parties.
These third parties may place cookies on your device when you interact with their content or services.
We do not control third-party cookies directly and recommend reviewing the privacy and cookie policies of those providers for further information.
Managing Cookie Preferences
When you first visit our Website, you may be presented with a cookie consent banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Customise your preferences
You can change your preferences at any time by accessing our Cookie Settings tool available on the Website.
Browser Controls
Most web browsers allow you to control cookies through their settings.
You can usually:
- View stored cookies
- Delete cookies
- Block specific cookies
- Block all cookies
Please note that disabling certain cookies may affect website functionality and your user experience.
How Long Cookies Are Stored
Cookies may remain on your device for different periods:
Session Cookies
These are temporary cookies that are deleted when you close your browser.
Persistent Cookies
These remain on your device until they expire or are manually deleted.
The lifespan of individual cookies depends on their purpose and the service provider setting them.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices.
Any updates will be published on this page, and the "Last Updated" date will be revised accordingly.
Contact Us
If you have any questions regarding this Cookie Policy or our use of cookies, please contact us:
Cookie List
The following table provides examples of cookies that may be used on the Website. Actual cookies may vary depending on the services and features enabled.
| Name | Provider | Duration | Purpose |
|---|---|---|---|
| sb-<project>-auth-token | The Watch Platform (localStorage) | Until sign out or browser storage cleared | Keeps you signed in by storing your encrypted session token. |
| pending_dealer_role | The Watch Platform (sessionStorage) | Until tab is closed | Preserves your dealer role selection through Google sign-in. |
| sidebar:state | The Watch Platform | 7 days | Remembers whether the dashboard sidebar is collapsed or expanded. |
| twp_cookie_consent_v1 | The Watch Platform (localStorage) | Persistent | Records your response to the cookie banner so it isn't shown again. |
| Google sign-in cookies | accounts.google.com | Managed by Google | Set only if you sign in with Google. Used to authenticate you and prevent fraud. |
| __stripe_mid, __stripe_sid, m | stripe.com / js.stripe.com | Session – 1 year | Set on the checkout page. Used by Stripe to prevent fraud and complete payment. |
For the most current list of cookies used on the Website, please refer to our Cookie Settings tool.