Selling for UK watch dealers

Your shop window.
Zero commission.

We list your watches, keep them matched to your website every day and send buyers straight to you. They buy direct from you. We never touch the sale.

No commission, no work. We do the listing and the daily checks for you.

Why list with us

More eyes on your stock, without changing how you sell.

Zero commission

We take no share of any sale. You set your prices and keep every penny of the proceeds.

No work for you

No uploads, no spreadsheets, no second stock system. We list your watches from your own website.

Checked every day

We compare our listings with your site daily. New stock is added, price changes are updated and sold watches come down.

Buyers come to you

Each listing links straight to that watch on your website. The buyer purchases directly from you, on your terms.

Your own branded store

A dedicated store page with your logo, about text, contact details, opening hours, specialities and social links. You can edit it yourself.

Found by more buyers

Buyers can find your watches through our search and filters, by make, model, condition, size and more.

How it works

  1. 01

    Get in touch

    Tell us your website address. We check it can be read and agree what to list.

  2. 02

    We list your stock

    We copy your watches across with photos, prices and specifications, mapped to standard filters.

  3. 03

    We keep it in step

    Every day we check your site for new watches, price changes and sales, and update your listings to match.

  4. 04

    Buyers click through to you

    Interested buyers open the watch on your website and buy from you directly.

A shop window, not a middleman

The Watch Platform never buys, holds or resells your watches. Price, payment, delivery and returns stay between you and your buyer.

Only what's for sale

We only list watches that are in stock on your site. When one sells, it comes off our site at the next daily check.

Talk to us about listing your stock

Want to bid on private sellers' watches too? See how buying works.