Privacy Notice
Last Updated: 6 October 2026
1. Who we are
The Watch Platform connects private sellers of watches with vetted UK dealers through sealed bids, and lets approved dealers trade with each other. This notice explains what personal information we hold, why, who can see it, how long we keep it and your rights under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
We are the controller of your personal information. The Watch Platform is a trading name of [LEGAL ENTITY NAME], a company registered in England and Wales (company number [NUMBER]), registered with the Information Commissioner's Office under number [ICO REGISTRATION NUMBER].
Newtown House, Newtown Road, Henley-on-Thames, Oxfordshire, RG9 1HG, United Kingdom
Data protection contact: DPO@thewatchplatform.com
Please use this address for any question about your information or to exercise your rights.
2. Information we collect
We collect what you give us, what is created when you use the platform, and a small amount from other sources.
Everyone with an account
- Email address, name, telephone number, country and address
- Password (stored only in scrambled, one-way form by our authentication provider; we cannot read it)
- Account role (seller, dealer or administrator) and account status
- If you sign in with Google: your Google account identifier, email address, name and profile picture link
Sellers
- Watch details: brand, model, reference number, year, condition, ownership details, alterations, how often it is worn, box, papers and receipt, purchase date, whether bought new, description, asking price and buy-it-now price
- Photographs you upload
- Bids you receive, offers you accept, and messages with dealers
Dealers
- Business details: company, registered and trading names, Companies House number, VAT number, business type, trading start date, year established, trading address, website, biography and logo
- The names, roles and email addresses of you and any team members you invite
- Annual watch sales volume, information about your KYC (know-your-customer) procedures, and trade association memberships
- Bids you place, bid amendment history, comments, messages, reviews you receive, and dealer-to-dealer listings, bids and partner lists
- Records of which listings you have viewed
Created when you use the platform
- Payment records (see section 5)
- Server and security logs: IP address, browser and device type, access times, errors and security events
- Email records: delivery, bounces, unsubscribes and, for some emails, whether they were opened or links clicked (see section 5)
- Messages sent through our contact form
From other sources
- Companies House and VAT registration checks, to verify dealers
- Google, if you choose Google sign-in
- Stripe, which tells us whether a payment succeeded
Please do not include personal details such as your phone number, email address or postcode in watch descriptions or messages. The platform automatically checks this text and blocks contact details, to protect you.
3. How we use it and our lawful basis
UK GDPR requires a lawful basis for each use of your information. The table shows ours.
| What we do | Lawful basis |
|---|---|
| Create and run your account, sign you in | Contract |
| List watches, run sealed bids, pass bids to sellers, enable messaging and complete sales | Contract |
| Run the dealer-to-dealer marketplace | Contract |
| Take platform, unlock and reveal fees through Stripe | Contract |
| Send service emails: sign-up, password reset, bid alerts, submission updates, dealer digests | Contract |
| Verify dealers with Companies House and VAT checks, and approve dealer accounts | Legitimate interests: keeping the dealer network trustworthy for sellers |
| Publish dealer reviews and ratings | Legitimate interests: helping sellers choose dealers |
| Record which dealers viewed a listing | Legitimate interests: showing sellers interest in their watch and preventing misuse |
| Block contact details in descriptions and messages | Legitimate interests: protecting sellers' privacy and safety |
| Keep security logs, detect fraud and enforce our terms | Legitimate interests: protecting users and the platform |
| Improve the platform and understand usage | Legitimate interests; consent where non-essential cookies are used |
| Track opens and clicks in emails | Consent, where the law requires it (see section 5) |
| Keep tax, accounting and transaction records | Legal obligation |
| Respond to lawful requests from authorities, and anti-money-laundering checks where required | Legal obligation |
| Bring or defend legal claims | Legitimate interests |
Where we rely on legitimate interests, we have weighed our interests against yours. You can object at any time (section 9). Where we rely on consent, you can withdraw it at any time without affecting earlier use.
4. Who can see your information
Dealers never see a seller's name, email, phone number or address through the platform. We do not sell personal information.
On the platform
| Information | Who can see it | When |
|---|---|---|
| Seller's name, email, phone, address | The seller and our administrators only | Always |
| Watch details, description and photos | Approved dealers | While the listing is open or closed. Photos are shown through temporary links and have location and other hidden data removed |
| Listing reference | Approved dealers | Dealers see a reference for each listing, not one that links a seller's listings together |
| A dealer's bid | That dealer, its dealership owner, and the seller | Bids are sealed: dealers never see each other's bids |
| Dealer company name and town | The seller | After the seller pays the unlock fee |
| Bid accepted, with the amount | The winning dealer | When the seller accepts |
| Messages | The sender and recipient | Always |
| Dealer public profile and logo | Anyone | Always |
| Dealer reviews | Anyone | Reviewers are shown as "Verified seller", never by name |
| Dealer-to-dealer listings | Approved dealers | Always |
| Dealer-to-dealer bidder identity | The listing dealer | After the reveal fee is paid |
Once a seller contacts a dealer to complete a sale, that dealer becomes responsible for the information it receives, under its own privacy notice.
Service providers
These organisations process information for us under contract, or as independent controllers where stated.
| Provider | What for |
|---|---|
| Lovable Cloud and Supabase | Hosting, database, file storage and sign-in |
| Stripe | Payments and fraud prevention (independent controller for card payments) |
| Sign-in, if you choose it | |
| [EMAIL PROVIDER NAME] | Sending emails and recording delivery |
| Companies House and HMRC VAT checks | Verifying dealers |
We may also disclose information where the law requires it, to enforce our terms, or to protect users, ourselves or others. If our business is sold or restructured, information may pass to the new owner under this notice.
5. Payments, cookies and email tracking
Payments
Stripe processes all card payments. Card numbers, security codes and payment credentials never reach our systems. We keep only the Stripe payment reference, amount, currency, status, time and the listing or submission it relates to. Stripe collects billing and fraud-prevention information as an independent controller; see Stripe's privacy policy.
Cookies and browser storage
We use essential cookies and browser storage to keep you signed in, remember your cookie choices and remember interface settings. We use non-essential cookies only with your consent. Details are in our Cookie Policy.
Email tracking
Some of our emails contain a small image or tracked links that tell us whether an email was opened or a link clicked. We use this to check our emails arrive and are useful. Where the law requires your consent for this, we ask for it, and you can withdraw it at any time in your account settings or by contacting us. Tracked links only ever take you to our own site or the page stated in the email.
6. Where your information is stored
Our database and photo storage are in a data centre in Frankfurt, Germany. The UK recognises the European Economic Area as giving adequate protection, so no further safeguards are needed for this.
Some providers, including Stripe, Google and our email provider, may process information in the United States or elsewhere. Where they do, the transfer is covered by the UK Extension to the EU-US Data Privacy Framework or by the UK International Data Transfer Agreement or Addendum. You can ask us for details of the safeguard used.
7. How long we keep it
We keep information only as long as we need it. When you delete your account, we erase or anonymise your personal details within [30] days, except the records below that the law requires us to keep.
| Information | How long |
|---|---|
| Account and profile details | While your account is open, then erased within [30] days of deletion |
| Watch submissions and photos that never sold | [12] months after the listing closes, or sooner if you delete them |
| Payments, accepted bids and completed sales, with the messages about them | 6 years after the end of the financial year, for tax, accounting and disputes |
| Bids that were not accepted | [12] months after the listing closes |
| Dealer verification records | While the dealer account is open, then 6 years |
| Dealer reviews | While the dealer's account is open |
| Contact form messages | [12] months |
| Server and security logs | [90] days |
| Email delivery and engagement records | [12] months |
| Unsubscribe and suppression records | Indefinitely, so we keep respecting your choice |
| Backups | Deleted information stays in backups for up to [X] days, then is overwritten |
8. Data security
We implement technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, or destruction. These measures include:
- Encrypted connections (HTTPS)
- Access controls
- Authentication protections
- Secure hosting infrastructure
- Payment processing through PCI-compliant providers
While no system can guarantee absolute security, we continually work to maintain appropriate safeguards.
9. Your rights
Under UK GDPR, you may have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of personal data
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent where applicable
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact: DPO@thewatchplatform.com
We may need to verify your identity before responding to certain requests.
10. Complaints
If you are unhappy with how we handle your personal information, we encourage you to contact us first.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Website: https://www.ico.org.uk
11. Changes to this notice
We may update this notice periodically to reflect changes in our services, legal obligations, or business practices.
Any updates will be published on this page and the "Last Updated" date will be amended accordingly.
Continued use of the platform after changes become effective constitutes acceptance of the revised notice.
