One fee. No surprises.
You only pay when you are ready to see who has bid and what they have offered. Everything up to that point is completely free.
Just 1.9% of the average bid
That is all you pay to unlock every dealer's name, company details, rating and full offer. One payment, every bidder revealed.
Submit for free
List your watch, upload photos and send it to our vetted dealer panel. You pay nothing to submit or to see how many bids you have received.
Pay once to unlock
When you are ready, pay a single unlock fee of 1.9% of the average bid. We cap it at £200, with a minimum fee of just £25.
Accept or walk away
With every dealer's identity and offer now visible, pick the bid you like best, or simply walk away. There is zero obligation to accept.
See what you would pay
Enter your watch value to see the exact unlock fee. It is 1.9% with a minimum of £25 and a maximum of £200.
Unlock fee (1.9%)
£190.00
How the fees stack up
The total cost of selling a £10,000 watch through the most common routes, side by side.
| Selling route | Typical fees | Cost on a £10,000 watch | Vetted buyers | Time to sell |
|---|---|---|---|---|
| Auction house | 10-15% commission + listing, photography and insurance fees | £1,200-£1,800+ | Yes, but open bidding | Weeks to months |
| eBay | Around 13% final value fee + payment processing | £1,300+ | No, anyone can buy | Uncertain, plus haggling and scam risk |
| Chrono24 | Around 6.5% commission, often with listing fees | £650+ | Mixed, buyers unvetted | Uncertain, often months |
| The Watch Platform | 1.9% (min £25, max £200) | £190, capped at £200 | Yes, verified UK dealers only | Multiple sealed bids within days |
How we compare
Traditional routes to sell a luxury watch can be slow, expensive and risky. We have built something simpler and fairer.
Auction houses
Typically charge 10-15% seller's commission, plus listing fees, photography and insurance. You wait weeks for a sale date and have no guarantee of reserve being met.
Online marketplaces
Charge listing fees, final value fees and payment processing, often totalling 12-20%. You also deal with unvetted buyers, scams and haggling.
The Watch Platform
One flat unlock fee of 1.9% (min £25, max £200). Every bidder is a verified, established UK dealer. No haggling, no scams, no hidden costs.
What it costs, in plain terms
Everything people tend to ask before they submit a watch, fees and the point at which any money changes hands.
Ready to see what your watch is worth?
Submitting is free. You only pay when you choose to unlock the bids.
Submit your watch